In a recent announcement by the CRTC, CJAM 99.1 FM will now be permitted to boost its maximum power from 500 watts to 2084 watts, more than four times the reach that the station has had in the past.
The decision was made by the Canadian Radio-Television and Telecommunications Commission (CRTC), a public organization in charge of regulating broadcasting and telecommunications in Canada.
A popular institution on the University campus, and in the Windsor community, CJAM 99.1 FM will now be able to strengthen its local ties, while also broadcasting deeper into Detroit, particularly Grosse Points, Michigan.
The wattage boost will utilize a directional antenna system that will allow the station’s independent voice to permeate further into its surrounding communities than it has ever before.
“This is obviously a historic CRTC decision for CJAM and its listening community, and we’re grateful to the CRTC for granting us this generous reach,” said Station Manager Vernon Smith.
“First and foremost, it means our 125 voices will carry further and expand our listening community. It also means that CJAM as a non-profit is much better positioned to fend for itself financially in terms of fundraising and advertising. But more than anything, the decision positions CJAM to strengthen its foothold as a cultural and ethnocultural leader that still has to compete for media consumers,” said Smith.
“CJAM is expected to now be able to reach a radius of roughly 15 to 20 km, broadening the station’s reach and target market. Factors such as intermittent interference from nearby stations, and the strength and quality of the listener’s FM tuner will impact the quality of the signal received.”
The staff at CJAM 99.1 FM will be determining the rollout procedure in the following days and weeks.
A part of Windsor’s culture since 1963, CJAM offers a diverse array of programming, providing an alternative to the mainstream radio and media in the city. The station represents all genres and languages, often debuting songs from local artists and musicians across the country.
“More people are going to have a choice now,” says Smith. “A bona fide choice. This is a victory for listeners of radio, as it should be – radio for the people, by the people.”
Set your radio dial to 99.1 FM or tune in online here to see what all the fuss is about.
By: Dean Scott